White on white product photography takes a great deal of patience and technical skill, both in the capture and the post-production. A softer light is particularly helpful when seeking to separate a white product from a white background in the capture. Edges can easily get lost if the photographer does not take care to define those edges by creative use of light. Despite best efforts, white tends to grab other colors, and has a tendency to go cyan or blue. These cyan and blue hues need to be taken out in Photoshop. It took me a long time to learn how to expertly photograph white on white products, and now I'm able to bring my extensive skill set in this area to my delighted clients.