As a photographer who is often called upon to capture packaged food items, I know that the visuals can make or break a buyer's perception of an item's taste. This client hired me to photograph 125 different packaged food items for retail and wholesale sale. We had find the hero label for each package, then sift through endless amounts of dried fruit and nuts to choose the most photogenic pieces for display outside of the packaging. Lighting transparent plastic packaging involves numerous lighting challenges. I also had the company put together packages where the top layer was positioned in the most photogenic way. The most beautiful pieces needed to show through the packaging, which is why styling was so important to this huge product shoot.
